Google Shopping Management

Virginia SEO Pros is a leading Google Shopping Management Company in Virginia Beach, Virginia. We provide Paid Search Management & Shopping Management Services to help companies just like yours achieve an average of 152% return on investment (ROI). Google Shopping is a division of AdWords,  These days with COVID-19, more and more people are shopping online, mostly with their mobile devices.

What is it?

Google Shopping campaigns, also called Product Listing ads are within Adwords. There are an array of types of campaigns that must be combined to create the best ROI. They are a great way for e-commerce businesses to get their products in front of more buyers. If you’re a business that relies heavily on e-commerce, then the Google Adwords Network can take your business to the next level. These campaigns speak to the needs of businesses that sell products online and want to compete in the online marketplace. 

Google Shopping ads accounted for 76.4% of US retailers‘ search ad spend, resulting in 85.3% of all clicks on AdWords and Google Shopping campaign ads. Google Shopping, is the largest e-commerce marketplace, and will take Google Search to a whole new level.  Costs are often lower with a Google Shopping campaign compared to the Search Network (text ads).  And you’re more likely to get a sale out from a product listing on Google Shopping. However, if you want to combine the power of the Shopping Network, pay per click (PPC), organic traffic through search engine optimization (SEO) and/or social media marketing, Virginia SEO Pros’s award winning team has you covered! Call or text us today.

Google Smart Shopping campaigns can appear deceptively simple.  But don’t kid yourself.  Without knowledge and experience, you are losing exposure, revenue and profit margins.  The learning curve is high, and mistakes are costly! Shopping campaigns require frequent maintenance after launch in order to produce positive ROI. You need a Google Partner to maximize your return on investment and help you scale your business in ways you can’t imagine with traditional sales strategies.

Why Hire a Google Shopping Management Company?

Virginia SEO Pros is a Premier Google Partner, a certification reserved for a select few advertising agencies that have repeatedly demonstrated the highest levels of success.   Our whole team is Google Certified in all areas.  Because of volume and results, Virginia SEO Pros has a dedicated specialist at Google who only works with 9 other agencies; where most Google Partners share a representative with hundreds of other businesses.  What does that mean for you?  You have the power of Google on your side, analyzing your campaigns and making recommendations based on their extensive data.
Our primary focus is ensuring that you are as profitable as possible, so your business can skyrocket.  We implement strategies that avoid overspending and wasted ad spend on keywords that rarely convert.  We are constantly testing your bids, and analyzing which keywords, products, devices, and audiences are delivering the best results and leading to the most conversions for your e-commerce business.

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Google Shopping Management & Remarketing

We enhance your Shopping campaigns with remarketing customers who have already shown an interest in your brand and its products so you stay top of mind. normally referred to as Cart Abandonment. By utilizing Google’s Merchant center, along with product data. We are able to build out comprehensive product feeds. These feeds help you sell online. Which results in more items in your shopping carts. Local inventory is another method we use to help your business grow. Even smart shopping campaigns combined with remarketing work hand in hand with AdWords. While it appears simple on the surface, its not. Understanding budgets, routing, negative keywords, search terms can get quite complex. With Google Ads, you need to first understand what is the right budget to gain results. That’s where we come in. Virginia SEO Pros will analyze your market to determine the best starting budget. Next we will establish a test market or flight as we call it. Following, we will grow your business by optimizing your campaigns. As Google Shopping Management pros we can quickly identify failing campaigns through customized scripts. Which alert us or turn-off your campaigns until the following day. So you will never have to worry about missing your target Cost Per Acquisition. Having the right partner makes a big difference in your bottom line. 

Let’s clean up your feed, optimize your campaign, add the budget-hogging negative keywords and get the much-deserved ROI today!  Start getting maximum exposure of your product in the Google shopping space with a maximum return of investment for every dollar spent.

Fun Facts About Mobile Shopping

Oh before you go, here are some fun facts about Google Shopping:

Mobile devices generate 87% of clicks on paid Google search results.

It is expected that more than 96%  of users will shop online in 2020.

Over 86% of smartphone users looked up information online first.

Nearly two-thirds of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

We could go on, but you get the idea — mobile is where it’s at. So, if you’re creating Google Shopping ads, they should be mobile-responsive at the very least. And, given that mobile traffic isn’t going away, it’s probably time to start thinking mobile-first.

If you want to get your products in front of more customers, keep your inventory moving, and your profits soaring, contact a Pro at Virginia SEO Pros today for a 15 minute consultation. 

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles