This update was part of Google’s ongoing effort to improve search quality by targeting spammy content, manipulative backlinks, and low-value websites. It focused on penalizing websites using outdated SEO tactics and those attempting to “game the system.”
But this update also had collateral effects. Even legitimate businesses with good content saw volatility if their SEO wasn’t dialed in or if they were unknowingly associated with poor backlink neighborhoods.
How Virginia SEO Pros Responded
At Virginia SEO Pros, we’re constantly watching the data. When this update hit, we immediately:
✅ Audited backlink profiles
✅ Reviewed content freshness and quality
✅ Checked for thin or duplicate pages
✅ Ensured schema markup was properly implemented
✅ Evaluated traffic trends and bounce rates
✅ Adjusted strategies in real time
We also helped clients recover lost ground and take advantage of gaps left by competitors who weren’t as quick to adapt.
Suggestions to Improve After This Update
If your site was affected (or you’re just being proactive), here are a few suggestions:
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Audit Your Backlinks
Remove or disavow toxic links that could be dragging you down. Quality over quantity is the rule. -
Create People-First Content
Avoid keyword stuffing or AI-generated fluff. Focus on helpful, engaging content that solves a problem. -
Enhance Your Technical SEO
Check for crawl errors, slow-loading pages, or weak mobile usability—all of which can contribute to ranking losses. -
Get Rid of Spammy or Low-Value Pages
Clean house. Eliminate doorway pages, duplicate content, or outdated service pages. -
Improve User Experience (UX)
Google’s updates increasingly reward websites that are intuitive, fast, and easy to navigate.
The New Normal: Constant Updates
Google isn’t slowing down. Two major updates in two months? That’s the trend now. The frequency and complexity of Google Core Updates means SEO isn’t a quarterly task anymore—it’s a full-time job.
So ask yourself:
Are you and your team ready to monitor analytics, track algorithm changes, and continuously optimize your website to stay on top of search?
If that sounds overwhelming, you’re not alone.
Why Outsourcing or White Label SEO Could Be Your Best Move
SEO today requires speed, skill, and scale. Whether you’re a business owner trying to keep your site competitive, or a marketing agency needing to offer SEO services without building a full in-house team, white label SEO is a smart solution.
At Virginia SEO Pros, we:
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Track every core and spam update
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Monitor client performance daily
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Deliver clear reporting and insights
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Make fast, strategic changes to stay ahead
We live and breathe SEO so you don’t have to.
Ready to take the stress out of SEO?
Contact Virginia SEO Pros to talk about how we can help you recover, grow, and dominate the search results—even in the face of Google’s rapid updates.
