Pay-per-click (PPC) advertising is very attractive. It offers quick results in terms of generating website traffic and increasing conversion rates. Besides, the results of PPC advertising are easy to measure and track, while the data compiled during the campaign can be used or improvement of other marketing efforts. Spark factory PPC Test offers a Free Consultation on advanced PPC mistakes. Our team of PPC experts analyses your marketing to ensure ROI.
On the other hand, PPC advertising can be somewhat expensive, which makes budget planning and decision making crucial to PPC success. This is where a PPC test comes in to save a day. Here is why it is important to take the PPC test.
Assess the Potential of Targeted Keywords
The first result of a PPC test are the top keywords. Here at Spark factory SEO, we want to make sure that our clients get familiarized with top ranking keywords in their niche. Our PPC test report contains a list of keywords divided into three categories based on the competition (high, medium and low).
Other valuable metrics in this section of the report are the number of impressions and average cost per click (CPC) for each of the keywords.
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Examine the Competition
As in any other form of marketing, studying your competition is very important. This is why our Spark factory SEO experts include a PPC competitors section in the PPC test reports. This data will help you understand who you are up against. For us, this data is essential when it comes to developing a custom-tailored PPC strategy for your specific needs and goals.
For each of your competitors you will be able to see:
● How much traffic their PCC ads generate
● How much money they’ve spent on PPC ads so far
● How many keywords is each competitor targeting
Get a Monthly Budget Recommendation
We understand that properly planning your budget is very important to you. This is why we include a recommended monthly budget for you future PPC campaign, along with the number of estimated clicks. Upon reviewing a PPC test report, you will know exactly how big of a bang you will get for your buck.
Monthly budget recommendations come as three separate offers – low, medium and high – with the number of estimated clicks for each one of them. With this information in your hands, you can make an informed decision and know exactly what to expect.
Check your Website Security
Before you start attracting people to your website, you want to make sure that it is unhackable and that it operates within the boundaries set by your privacy policy. The PPC test includes an extensive audit of your website.
All of the pages of your website will be scanned for malicious downloads, backdoors, spyware, viruses, and trojans to make sure that everything is in order. It’s important to make sure that your website is secure, as you don’t want to risk getting blacklisted and wasting your PPC investment by search engines in the middle of your PPC campaign.
Find Out How Long the Project Will Take
Another important reason to take the PPC test is to get insight into the specifics of what awaits you should you decide to give PCC advertising a go. PPC campaign planning and execution are no different than any other project in the business world.
With this report in front of you, you will be able to see all the tasks that have to be completed, along with their timeline. This is extremely important if you want to plan other marketing activities. The in-detail project timeline will enable you to leverage the synergy of PPC and other marketing channels, in order to maximize the performance of your overall marketing efforts and see more tangible results.
Now that you are familiar with the type of information a PPC test report packs, you can easily understand the importance of this test. As you can see, it’s not only important for businesses looking to invest in PPC advertising, but also for the PPC experts who are to plan and execute such a campaign.
Get Your 7 Page Comprehensive Pay Per Click Audit
Our team can help you unlock the full potential of your PPC by providing a comprehensive PPC Audit. A $500 value for FREE!
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