If your website traffic dropped or spiked recently, it might be due to the June 2025 Google Core Update (scheduled to start today, June 30 and According to Google, the rollout may take up to three weeks to complete). These updates change how Google ranks websites — and that affects whether people can find your business online. But here’s the good news: you don’t need to tackle it alone. With 25 years of experience, Virginia SEO Pros delivers real results by staying ahead of the trends, updates, and search technology that impact your visibility.
Let’s break it all down in plain English — so you can understand what’s changed and how to come out on top.
What Is a Google Core Update, Anyway?
Google’s mission is to show people the most useful and trustworthy websites for what they’re searching. To do that, it makes core updates to its ranking system a few times each year. These aren’t small changes — they can shake up where websites appear in search results.
More Focus on Experience and Trust
Google is now better at figuring out if a page was written by someone with actual knowledge. Content that feels copied, vague, or built just for clicks may drop in rankings — even if it used to perform well.
Stronger Push Against Spam and AI Content
Low-quality content created by AI with no real human editing is getting hit hard. Google’s systems are rewarding websites that show true expertise and real value to users.
Local Relevance Matters More
If your business depends on local customers, this is big: Google is giving more weight to city- and neighborhood-specific content, especially for “near me” searches.
What This Means for Small Business Owners
If you’re running a business, staying visible on Google is crucial — especially on mobile devices, where most searches now happen. Being in the top 3 results can make or break your lead flow.
You Could Lose Traffic Without Knowing Why
After a core update, many business owners notice fewer calls or website visits — but they don’t always realize it’s because their site dropped in the rankings. That’s where SEO experts step in.
SEO Is No Longer Optional
In 2025, the first organic search result gets nearly 40% of all clicks. Positions two and three get another 30% combined. If your business isn’t showing up on page one, you’re likely invisible to most customers.
How an SEO Agency Helps You Stay on Top
Virginia SEO Pros has been doing this for over two decades — and we know what it takes to stay competitive in a shifting digital landscape. We constantly adapt to Google’s updates, using data to drive strategy.
Clear Strategy, Real Results
We don’t guess — we analyze your website and your competitors to build a solid plan. Then we implement changes that make it easier for search engines to understand who you are and what you offer.
Content That Works Hard for You
Helpful, human-written content is key. We make sure your website speaks directly to what your customers are looking for — while also checking all the boxes for search engines.
Mobile Optimization Is a Must
Most searches now happen on phones, but many websites still aren’t mobile-friendly. We make sure your site loads fast, looks great, and works smoothly across all devices — because if your site doesn’t perform well on mobile, you’ll lose valuable traffic.
Optimizing for the Local Map Pack
Your Google Business Profile (GBP) is critical. The first listing in the Local Map Pack gets 23.6% of all clicks, and 24% of GBP clicks turn into calls. We fully optimize your listing, encourage reviews, ensure accurate info, and publish trustworthy content — so your business stands out locally.
Why Partner With Virginia SEO Pros?
We’ve spent 25 years helping businesses like yours grow online, and we’re always evolving with the changes. Google may update its algorithm, but our mission stays the same: help your business get found, get clicks, and get customers.
We focus on:
- Making your website easy for search engines to read
- Ensuring mobile optimization and speed
- Ranking you higher in both organic results and the map pack
- Building trust through better content and strong local signals
Conclusion: Don’t Let Google’s Update Leave You Behind
The June 2025 Google Core Update is just one of many changes that could affect your visibility. But with the right SEO partner, you don’t have to worry about losing traffic — you can gain it.
Virginia SEO Pros is here to guide you through every update, every trend, and every opportunity. Let’s get your business into the top 3 — and keep it there.👉 Ready to take the next step?
