Here’s a quick question: When was the last time you uploaded something to your YouTube channel?
If your answer is, “Wait… I have a YouTube channel?” — don’t worry, you’re not alone. But here’s the thing: while most business owners have been focused on optimizing their Google Business Profile or social media pages, something big has been happening behind the scenes.
Google AI and YouTube are now working together to shape what people see when they search online—and if your business isn’t part of the video conversation, you might be getting left behind.
At Virginia SEO Pros, we help businesses stay on top of important changes like this, even when they fly under the radar. Today, we’re breaking down why YouTube is suddenly more important than ever—and how you can use it (without becoming a full-time content creator) to boost your visibility in the age of AI search.
What’s Going On with Google AI and YouTube?
Here’s what most people don’t realize: YouTube has become the second most-cited source in AI search results. That means when someone asks a tool like Google’s Search Generative Experience or other AI platforms something like, “Who’s the best roofer near me?” the answer might come directly from a YouTube video.
Not a blog.
Not a website.
Not even your Google Business listing.
A video.
And if that video isn’t yours? Well… the lead goes to the business owner who did think to hit “record.”
Why Is This Happening?
Let’s keep it simple: Google owns YouTube. That means YouTube videos are already prioritized in many types of search results. But now, with Google’s AI Mode and other AI search tools scanning video content to understand what’s being said, your YouTube content is being “read” by AI—just like text on a web page.
So if you’re a landscaper and you upload a quick video titled “Top 3 Lawn Care Tips in Richmond”, and someone nearby asks, “How do I get my grass greener in Richmond?”—Google AI and YouTube might use your video to answer.
That’s powerful.
And the best part? Most local businesses aren’t doing this yet. So there’s a real opportunity to get ahead of your competition just by uploading a few helpful videos.
Think Like a YouTuber (But Only a Little)
Now, before you panic—no, we’re not saying you have to become the next viral YouTube star.
In fact, at Virginia SEO Pros, we coach our clients to think small and simple when it comes to YouTube. Just a few short, helpful videos can make a big difference. Here are a few types of videos that work well:
- Quick Tips: Answer common questions you get from customers.
- Before & Afters: Show results of your work—especially if you’re in home services or creative industries.
- Service Explainers: Just a minute or two explaining what you do and who you help.
Keep it casual. You don’t need a fancy camera or studio setup. A smartphone and a quiet spot work just fine. Include your city or service area in the title (like “Best Painting Tips in Newport News”) so it shows up when people search locally.
How Google AI Reads Your Videos
Here’s what Google’s AI is paying attention to:
- Video titles and descriptions
- Spoken words in the video (yes, it listens!)
- Captions and transcripts
- Engagement—how many people watch and interact
This means it’s important to be clear, friendly, and relevant to your area and your services. Talk like you’re explaining something to a customer face-to-face. That’s what Google’s AI understands best.
Real Talk: YouTube Is Your SEO Secret Weapon
In a world where Google AI and YouTube are teaming up to give people faster answers, being part of the video ecosystem helps your business stay visible—not just online, but in the AI-driven search results that are becoming more common every day.
Most business owners are still trying to catch up with regular SEO. So if you’re even a little ahead in the YouTube game, you’ve got a major advantage.
And no, it doesn’t have to take over your life. A few simple videos a month can be enough to move the needle.
Final Thoughts: Stay Seen in the Age of AI
Whether you’re a roofer in Hampton, a dentist in Gloucester, or a local café in Newport News, Google AI and YouTube are shaping how potential customers discover you.
At Virginia SEO Pros, we help businesses like yours create smart, easy-to-manage strategies to stay relevant—even as search keeps evolving. You don’t need to be a tech expert or a full-time video editor. You just need to show up and share what you know.
Curious about how to make video a part of your SEO plan—without the stress? We’re happy to help. Reach out to learn more or explore simple ways to boost your visibility using the tools (and voice) you already have.