Frequently Asked Questions
What Is Virginia SEO Pros All About?
We’re a local SEO company focused on helping businesses grow by making them easier to find online. Think of us like a spotlight: when someone searches for a service you offer, we help shine that spotlight directly on your business instead of your competitor’s.
We’ve been doing this for over 24 years. That’s more than two decades of helping local small businesses, home service companies, medical practices, law firms, retail stores, e-commerce brands, and everything in between get more phone calls, more website visits, and more customers.
It’s not magic—it’s smart strategy, real experience, and a serious focus on results.
Hiding on Page Two Is Like Being Invisible
Imagine opening a brand new store, setting everything up perfectly, but never telling anyone where you are. That’s what it’s like to run a business without local SEO. If your website doesn’t show up on Google when someone searches for what you offer, you’re basically invisible.
That’s where SEO comes in. SEO stands for “Search Engine Optimization,” and it’s how we make sure your website shows up when people are actively searching for what you sell.
It’s Not Just Traffic—It’s the Right Traffic
A lot of businesses waste money on ads that show up to the wrong people. We use SEO to target people who are already looking for your services. It’s like fishing in a stocked pond—people are ready to bite.
Proven, Measurable, Impressive Results
We don’t believe in guesswork. We track everything. When we say we can help grow your traffic, leads, and revenue, we back it up with numbers and monthly reports. And if we say we’re going to do something—we do it.
All Industries, One Core Strategy
Even though most of our clients are in home services, healthcare, retail, e-commerce, and legal industries, our principles apply to any business. That means no cookie-cutter plans. We are primarily a Local SEO Agency that takes the time to understand your unique goals and build a plan that fits.
Whether you’re a plumber in Richmond, a chiropractor in Virginia Beach, a law firm in Williamsburg, or a shoe store in Roanoke, we build the same kind of powerful local SEO strategy tailored just for you.
Optimizing your website and content enhances its visibility on search engines such as Google, Bing, and Yahoo. It involves a combination of strategies.
Generally, we start to see results in 3-4 weeks.
Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in organic search engine results. It focuses on improving various aspects of your site, such as content. PPC is paying to get you there and should only be considered as a short-term solution.
Measuring the success of your SEO campaigns is by rankings, website form fills, and phone calls to your business.
The cost of our SEO services varies depending on several factors, including the scope of the project, the level of competition in your industry, and the specific goals and budget.
In addition to our expert SEO services, we offer Google Business Profile Optimization, Content Marketing, Reputation Management, Website Speed Optimization, High Performance Website Hosting, Conversion Rate Optimization, and Blogging.
This is a simple data-driven process. The process relies solely on your existing traffic and the websites that closely match your current expansion. It wouldn't make sense to Google if all of a sudden your website had high volumes of traffic. So we increment your growth.
When people search for things in your region, like "plumber Chesapeake" or "best bakery near me," local SEO makes sure that your business comes up. It looks for things like your Google Business Profile (GBP), consistent Name, Address, and Phone Number (NAP) listings, citations, local content, and signals on the page.
Be sure to include your business's true name, address, hours, and phone number. Keep your listing up to date, add decent photographs, and respond swiftly to reviews. One of the most crucial factors for local SEO is GBP activity.
Keep it fresh. Post new photographs, bargains, updates, and answer questions and reviews regularly.
When individuals on the internet talk about your business's name, address, and phone number, that's a citation. When they are right and the same on sites like Yelp, Yellowpages, and local listings, they make your business look more trustworthy and help it show up higher in search results.
You may use Google Analytics and Search Console to keep a watch on organic traffic, click-through rates, local search positions, citations, reviews, and conversions from both site leads and GBP actions.
When people search for things that are connected to your site, SEO makes it easier for them to locate it on Google. Content marketing helps with that by delivering them valuable, entertaining content that fulfills their demands, such blog posts, articles on other reputable websites, videos, and FAQ sites. When you employ them together, they help you get better rankings for what your audience wants.
Yes, to some extent. Things should be deep and helpful for Google. Longer pieces (more than 1,000 words) tend to do better, especially if they go into detail about problems and offer real value. But quality is still more important than quantity.
Try to stay the same throughout short periods of time. A single well-written, well-optimized blog post per month can assist your rankings, but only if it addresses real questions your visitors have and gets a lot of attention.
Google modifies hundreds of things every day. Core upgrades happen about three or four times a year and modify a lot of things that affect how well a site ranks.
Google's June 2025 Core Update came out between June 30 and July 17 and was all about high-quality content that put people first. It affected the results of searches for news, health, money, and business. It also made it more likely that search results would include summaries provided by AI.
Don't panic. Look over your material to make sure it is clear, correct, consistent with what the user wants, and has trust and reputation signals: experience, expertise, authoritativeness, and trustworthiness (EEAT). Make the user experience better, get rid of old information, and get links from reliable sources.
No, not necessarily. You can do well with just an optimized GBP and solid citations, but a website gives you full control over your content, helps with SEO, and gets you more leads.
Users are happier with faster websites, which lowers bounce rates and helps with SEO rankings. The Page Experience update from Google makes it apparent that how well a site works affects its ranking.
Websites should load in less than three seconds. Run our free instant audit to see how well your website is performing (it includes website performance, GMB, and social media insights). You can also decrease JavaScript and CSS, turn on compression, and employ caching.
Answer immediately, politely, and in front of everyone. If you can, take the resolution offline. This lets Google and future customers know that you care about service and have a strong sense of community.
There isn't a magic number, but businesses that show up in the Google local "3-pack" frequently have dozens of consistent, high-quality reviews. Sometimes they have more than 50. In the long run, getting more reviews is more significant than the total quantity.
Yes. Content builds trust and relevance, while reviews and managing your reputation build social proof and trust in your field. They work together to improve authority and visibility in both local and organic search.
CRO (Conversion Rate Optimization) gets more visitors to visit your site and accomplish something, like fill out a form, call, or buy something. ROAS, or Return On Ad Spend, is a financial statistic that tells you how much money you gain for every dollar you spend on ads.
Make sure your landing page is easy to navigate, has clear calls to action, and messages that reflect what the keywords are trying to say. Watch how visitors act (using heatmaps and conversion funnels) and then test out other things, such as changing the color of buttons, the wording of headlines, and the layout. This will help you persuade more people to buy. Active listings show up more often in Maps and Local Pack results from Google.
Yes, you can fix or clean up your site by identifying what went wrong, including bad content, spamming backlinks, or disobeying the regulations. If you need to, send in a reconsideration and make sure you follow Google's guidelines for quality. It can take weeks to recover.
Frequently Asked Questions
While this is a fairly comprehensive list of questions that we are often asked, we understand that you may want to know something that is not listed.
Our experienced team is here to answer any questions you have and guide you every step of the way—no confusion, just clear, helpful support.
Your Growth Is Our Mission
At Virginia SEO Pros, we’re not here to impress you with buzzwords or big talk. We’re here to help you win online. Your success is our success.
We’ve seen it happen over and over—businesses that were struggling to keep up suddenly getting more calls than they can handle. With the right strategy, the right team, and the right focus, your business can soar.
Let’s shine that spotlight where it belongs—on you.